fuck. every successful entrepreneur has a graveyard of versions of themselves they had to kill. the people-pleaser. the perfectionist. the one who needed everyone's approval. you don't become who you meant to be—by addition. you become it by subtraction. by shedding everything that doesn't align with the version of you that's waiting.

i used to think growth meant adding more; more skills, more connections, more strategies. but the real breakthrough came when i realized... growth is actually about subtraction. it's about letting go of the version of yourself that needs everyone to understand your vision before you move forward. the one that waits for perfect timing. the one that plays small to make others comfortable.

every level of entrepreneurship demands a different version of you. and sometimes, becoming who you're meant to be isn't learning something new; it's about unlearning who you thought you had to be.

the person who started your business isn't the same person who's going to scale it. and that's not just okay—that's the whole point. what version of yourself are you ready to leave behind?

UNLEARNING is more important than learning, i am constantly amazed at how many layers are there. shedding and subtraction are two of the hardest things. especially when it involves people you love. the high-performing women in male-dominated fields and the biggest shift isn't adding more—it's letting go of the people-pleasing and perfectionism that kept them stuck in do-er mode.

hanya karena kamu tidak menyerah, tidak berarti kamu akan berhasil. hanya karena kamu sudah usaha banget, tidak berarti kamu akan dihargai. namun, jika Anda menyerah—maka sudah pasti Anda tidak akan berhasil. kamu butuh perspektif yang benar. kamu berusaha itu kamu nambah peluang untuk dirimu sendiri. nggak ada kaitannya dengan orang lain.

kita being right man in the right place in the right time aja masih bisa dinilai salah sama orang yang salah. pasanganmu, karyawanmu, apalagi bos atau presidenmu. mereka itu puluhan tahun dibentuk dunia dan keluarganya. siapa kamu yang baru berapa tahun sudah harap bisa mengubah mereka? yang bisa kamu ubah apa?

aku juga pernah melalui kelelahan—fakta bahwa dunia itu jauh berbeda dari kata-kata motivasi. the trut is, beneran... nggak bisa diubah.

entrepreneurship is the ultimate plot twist. you start solving one problem and accidentally discover ten others you never knew existed. you pivot so many times—you forget your original plan. and somehow, in all that chaos, you build something better than you ever imagined. the detours weren't mistakes. they were the whole point.

if someone told me five years ago what my business would actually look like today, i would have laughed. this isn't even close to what i originally planned. i started trying to solve one simple problem and ended up discovering an entire world of challenges i never knew they existed.

i've pivoted so may times i barely remember what my 'original vision' even was. and honestly? that's the beauty of it. entrepreneurship isn't about sticking to the plan—it's about staying curious enough to follow the breadcrumbs. it's about being flexible enough to let your business teach you what it wants to become.

every pivot that felt like failure was actually intelligence gathering. every detour that seemed like a waste of time was actually research. every 'mistake' was actually your business—showing you a better way forward. in fact, we fail our way to success. failure isn't the opposite of success. it's the path to it. and that's not a problem—that's the process. every setback is setup for a comeback. the thing you're building right now probably isn't the thing you set out to build. your original idea was just the entry point. the real magic happens when you stop trying to force your vision and start letting it evolve.

trust the detours. they know where they're going,